guerilla marketing.

Learn marketing from the basics...

Why Attend?

Guerrilla marketing is an advertising strategy that focuses on low cost unconventional marketing tactics that yield maximum results. The original term was coined by Jay Conrad Levinson in his 1984 book ‘Guerrilla Advertising’. This alternative advertising style relies heavily on unconventional marketing strategies, high energy and imagination. Guerrilla marketing is about taking the consumer by surprise, making an indelible impression and creating copious amounts of social buzz.

It is designed to leave a far more valuable impression with consumers in comparison to more traditional forms of advertising and marketing. This is due to the fact that most guerrilla marketing campaigns aim to strike the consumer at a more personal and memorable level. The course will give the participants all the tools and techniques to prepare and run a full guerilla marketing campaign.

What You'll Benefit?

  • The Scope of Guerilla Marketing

    • Definition of guerilla marketing
    • Marketing myths
    • Sixteen guerilla marketing competencies
    • Guerilla marketing weapons
    • Workshop: understanding guerilla marketing practices
  • Crafting the Guerilla Marketing Profile

    • The top ten attributes of a guerilla marketer
    • The top ten attitudes of a guerilla marketer
    • The guerilla marketing mindset
    • Creativity and guerilla marketing
  • Guerilla Marketing Planning

    • Writing a benefits list
    • Identifying your competitive advantage
    • Developing a meme
    • Selecting your guerilla marketing weapons
    • Creating a seven sentence guerilla marketing plan
    • Planning a guerilla marketing calendar
    • Workshop: preparing your guerilla marketing plan and schedule
  • Online Guerilla Marketing

    • Traditional versus digital marketing
    • Establishing a website
    • Incentives and visitors registration
    • Automating your website
    • Effective e-mails
    • Profiting from your e-mail list
    • Fusion marketing
    • Integrating social media in your guerilla marketing campaign
      • Facebook
      • Twitter
      • Youtube
      • Content marketing
    • Twenty social media trends: sharpening your guerilla attack
    • Workshop: sharpening your guerilla marketing plan
  • Launching your Guerilla Marketing Attack

    • The pre-attack stage:
      • Maneuver warfare mindset
      • The eight components of an integrated attack
    • Offense strategies
    • Defense strategies
    • The ten-step attack plan
    • Maintaining your campaign
    • Keeping track
    • Improving your marketing
    • Workshop: writing your own marketing plan

Course Methodology

The course includes self assessment tools, short presentations by the subject matter expert and the participants relevant to particular case studies and exercises, completing own guerilla marketing plan using the participant workbook, and analyzing guerilla marketing practices.

Course Objectives

By the end of the course, participants will be able to:

Target Audience

Typically, the course is targeted towards new business owners and start-up entrepreneurs, owners of Small and Medium-size Enterprises (SMEs), marketing professionals working for SMEs, marketing professionals who would like to master low cost and high impact tactics, and marketers who wish to use online and social media tactics for generating traffic and leads.

Target Audience Competencies

  • Guerilla marketing traits
  • Guerilla marketing weapons
  • Guerilla marketing agendas and planning
  • Message creation
  • Creativity
  • Online guerilla marketing
  • High impact websites
  • Guerilla social media practices