Winning Social Media Strategies for Public Relations Training


Why Attend?

Social media has been hailed as one of the most powerful Public Relations (PR) platforms in recent years. In this social media strategy training course we will show you how to improve your PR, improve your profitability and ensure an enviable long term competitive position within your industry. If you are interested in any, or all, of these, then this course is for you.

What You'll Benefit?

Module 1: PR on the Web

    • The rules of web marketing and Public Relations
    • The convergence of marketing and PR on the web
    • Content writing that drives action
    • Using social media to learn about your audience
    • Targeting audiences more effectively
    • Finding new customers and expanding your audience
    • Management challenges

Module 2: Web Based Communication to reach Buyers directly

    • Content rich web sites and online media rooms
    • Online news releases reaching the media and developing leads
    • Blogging for business and marketing
    • Search engine and viral marketing
    • The power of Search Engine Optimization (SEO) in beating your competitors
    • Hands-on practice: creating blogs
    • The benefits for your brand

Module 3: Social PR and Networking on the Web

    • Leveraging social media to engage customers and build your brand
    • A hands-on and practical approach to Twitter, Facebook and LinkedIn
    • Social selling on social networks
    • Tweeting your way to success
    • Tools to engage customers and ignite your business
    • Engaging your customers and the public on LinkedIn
    • Facebook marketing techniques
    • Integrating of all networks to achieve viral effects
    • Getting people to know, trust and like you online
    • Social selling importance in B2B sales
    • Increasing website traffic and searching ranking using social media
    • Keys to success in web-space

Course Methodology

This training course is designed to be interactive and participatory. To maximize its effectiveness, the course relies on the use of video clips, individual and team exercises, and case studies and scenarios. Moreover, the course uses a mix of interactive techniques, such as brief presentations by the consultant and the participants.

Course Objectives

By the end of the course, participants will be able to:

Target Audience

PR professionals at a beginner or intermediate level, account representatives, associates, territory managers, business owners, strategists, executives and marketers who are involved in interactive PR strategies and would like to gain a practical understanding of the latest techniques and tools available to leverage social media for public relations success

Target Audience Competencies

  • Verbal and non-verbal communication
  • Building rapport
  • Data analysis
  • Customer orientation
  • Influencing others
  • Inspiring and persuading others
  • Providing and receiving feedback
  • Assertiveness